At Superior Solar, we respect your privacy and are committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our website, use our solar research and comparison tools, request installer matching, communicate with us, or otherwise interact with Superior Solar online or offline.
Superior Solar is an independent solar information, comparison, directory, and lead-matching platform. We are not a solar installer or contractor. When you request contact from matched installers, the relevant information you provide may be shared with those independent third parties as described below.
By using our website or providing us with your information, you acknowledge that you have had an opportunity to review this Privacy Policy.
1. About This Privacy Policy
This Privacy Policy applies to information collected through the Superior Solar website, including information submitted through contact forms, installer-matching requests, quote requests, newsletter or marketing sign-ups, and other online forms or communications associated with our website.
It also applies to information we may collect when you communicate with us by email, telephone, text message, or other methods after interacting with our website.
This Privacy Policy does not necessarily apply to third-party websites, applications, services, or platforms that may be linked from our website. Those third parties maintain their own privacy policies, and we encourage you to review them before providing personal information.
2. Information We Collect
Depending on how you interact with Superior Solar, we may collect different categories of information.
Information You Provide Directly
You may voluntarily provide information when you:
- Request installer matching, a solar consultation, or an estimate
- Contact our team
- Submit a website form
- Request information about solar products, services, or financing options
- Schedule or inquire about an appointment
- Subscribe to communications
- Request a callback
- Communicate with us by email, telephone, text message, or other channels
- Submit information necessary to evaluate or route a solar project inquiry
This information may include:
- Full name
- Email address
- Telephone number
- Mailing or property address
- ZIP or postal code
- Information about your property
- Solar energy needs and preferences
- Information about your current or proposed energy usage
- Project details
- Information included in messages or inquiries
- Any other information you voluntarily choose to provide
Please do not submit sensitive personal information through website forms unless we specifically request it and provide an appropriate method for submitting it. Do not submit tax returns, Social Security numbers, income documents, or similar sensitive financial information through ordinary website forms.
Information Collected Automatically
When you visit our website, certain information may be collected automatically by your browser, device, hosting provider, analytics services, or other technologies.
This may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Approximate geographic location
- Referring website or URL
- Pages visited
- Time spent on pages
- Links or buttons clicked
- Date and time of visits
- Website interaction information
- Other technical or usage information
This information is generally used in aggregate or statistical form to understand how visitors use the website and to maintain, secure, and improve our online services.
3. Cookies and Similar Technologies
Superior Solar and certain third-party service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies.
Cookies are small data files stored on your device that can help websites remember information about your visit and understand how visitors interact with the website.
We may use these technologies for purposes such as:
- Operating and securing the website
- Remembering preferences
- Understanding website traffic and usage
- Measuring website performance
- Improving website functionality
- Understanding which pages and content are most useful
- Measuring the effectiveness of advertising and marketing campaigns
- Supporting relevant advertising or remarketing, where applicable
Some cookies may be placed by third-party service providers operating on our behalf. You may be able to control or disable certain cookies through your browser settings. Disabling cookies may affect portions of the website.
4. How We Use Your Information
We may use personal information for legitimate business and operational purposes, including to:
- Respond to inquiries and requests
- Contact you regarding your solar research or project inquiry
- Provide requested information
- Provide research tools, comparisons, or matching services
- Communicate about solar products, services, and installer options
- Schedule appointments or follow-ups
- Evaluate and route potential solar project inquiries
- Provide customer support
- Process and manage business transactions
- Improve our website and services
- Analyze website usage and performance
- Personalize your experience
- Send requested communications
- Send marketing communications where permitted by law
- Measure marketing and advertising performance
- Detect, prevent, and investigate fraud, abuse, or security incidents
- Maintain the security and integrity of our systems
- Comply with applicable laws and regulations
- Enforce our agreements and policies
- Protect our rights, property, and users
- Fulfill other purposes disclosed to you when information is collected
We will not use your personal information for materially different purposes without providing appropriate notice where required by applicable law.
5. Communications and Marketing
If you provide your contact information, Superior Solar may use it to communicate with you regarding your inquiry, consultation, installer match, project, services, or other information you have requested.
Where permitted by applicable law, we may also send promotional or marketing communications about Superior Solar’s platform, educational resources, installer options, or other information that may be relevant to you.
You can opt out of certain marketing communications at any time by:
- Following the unsubscribe instructions included in an email
- Replying to a marketing text message with the applicable opt-out instruction
- Contacting us using the information in the Contact Us section below
Opting out of marketing communications does not necessarily prevent us from sending non-promotional communications relating to an existing inquiry, transaction, appointment, project, or other business relationship.
6. Text Messages and Telephone Communications
If you provide a telephone number and consent to receive calls or text messages, Superior Solar or service providers acting on our behalf may contact you regarding your inquiry, appointment, installer match, project, services, or other communications you have requested.
Message and data rates may apply depending on your mobile carrier and plan.
You may opt out of marketing text messages by following the instructions in the applicable message. You may also contact us directly to request that we stop certain communications.
Consent to receive marketing communications is not a condition of purchasing goods or services.
7. How We Share Information
We do not sell your personal information to third-party data brokers for cash. When you request installer matching or contact, however, sharing information with the specific installers matched to your request may be necessary to fulfill that request and may be treated differently under applicable privacy laws.
We may share information with certain third parties when reasonably necessary to operate our business, provide services, communicate with you, or fulfill the purposes described in this Privacy Policy.
Service Providers
We may share information with vendors and contractors that provide services such as:
- Website hosting
- Website maintenance
- Customer relationship management
- Lead management
- Email delivery
- Text messaging
- Appointment scheduling
- Analytics
- Advertising and marketing
- Data storage
- Information technology
- Security and fraud prevention
- Customer support
- Business administration
These providers are generally permitted to use personal information only as necessary to provide services to us or as otherwise permitted by applicable law.
Solar Project and Business Partners
Where appropriate and necessary to fulfill your request, we may share relevant information with independent contractors, solar installers, financing providers, equipment providers, utility-related parties, or other project partners involved in evaluating, designing, financing, permitting, installing, or servicing a solar project. We do not control the privacy practices of those independent third parties.
Legal and Regulatory Purposes
We may disclose information when reasonably necessary to:
- Comply with applicable law, regulation, legal process, subpoena, or court order
- Respond to lawful requests from government authorities
- Protect the rights, property, or safety of Superior Solar, our customers, employees, or others
- Detect or investigate fraud, security issues, or unlawful activity
- Enforce our agreements or policies
Business Transfers
If Superior Solar is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.
8. Third-Party Services and Websites
Our website may contain links to third-party websites, services, social media platforms, financing providers, or other external resources.
If you follow a link to a third-party website, that website’s privacy practices will govern information collected there. Superior Solar is not responsible for the privacy, security, content, or practices of third-party websites or services.
We encourage you to review the privacy policy of any third-party service before providing personal information.
9. Analytics and Advertising
We may use analytics and advertising technologies to understand how visitors interact with our website and to evaluate the performance of our marketing.
These technologies may allow us or our service providers to understand:
- How visitors arrive at our website
- Which pages visitors view
- How visitors interact with our website
- Whether visitors submit forms or contact us
- How marketing campaigns perform
- Whether advertisements lead to website visits or inquiries
Some advertising platforms may use cookies, pixels, or similar technologies to show advertisements based on previous interactions with our website or other online activity. You may have choices regarding certain interest-based advertising through your browser, device, or applicable advertising-platform settings.
10. How We Protect Your Information
Superior Solar takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
No method of transmitting information over the internet or storing information electronically is completely secure. While we work to protect your personal information, we cannot guarantee that information transmitted to or stored by us will always remain completely secure.
11. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business and transaction records, resolving disputes, enforcing agreements, complying with legal obligations, and protecting our legitimate business interests.
The length of time information is retained may vary depending on the type of information and the reason it was collected.
When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with our applicable retention practices and legal obligations.
12. Your Privacy Rights
Depending on where you live and applicable privacy laws, you may have certain rights concerning your personal information.
These rights may include, where applicable:
- The right to know whether we process personal information about you
- The right to access certain personal information we maintain about you
- The right to request correction of inaccurate information
- The right to request deletion of certain personal information
- The right to obtain a copy of certain information in a portable format
- The right to opt out of certain forms of targeted advertising or sharing
- The right to withdraw consent where processing is based on consent
- The right to object to or restrict certain processing activities
- The right to appeal a decision regarding a privacy request
- The right not to receive discriminatory treatment for exercising applicable privacy rights
These rights are not absolute and may be subject to exceptions under applicable law. For example, we may need to retain certain information to comply with legal obligations, complete a transaction, protect against fraud, maintain security, or exercise or defend legal claims.
13. How to Exercise Your Privacy Rights
If you would like to exercise a privacy right or ask a question about how your information is handled, please contact Superior Solar using the information in the Contact Us section below.
When submitting a request, provide enough information for us to reasonably understand and respond to it. For security purposes, we may need to verify your identity before completing certain requests.
If we cannot verify your identity or determine that the request relates to personal information maintained by us, we may be unable to fulfill the request. Where required by applicable law, we will respond to valid privacy requests within the applicable legal timeframe.
14. California Privacy Rights
If you are a California resident, California privacy laws may provide you with additional rights regarding your personal information.
Depending on applicable law, California residents may have rights to:
- Know about personal information collected about them
- Access certain personal information
- Request correction of inaccurate personal information
- Request deletion of personal information, subject to applicable exceptions
- Opt out of certain sales or sharing of personal information
- Limit certain uses or disclosures of sensitive personal information where applicable
- Receive equal treatment for exercising applicable privacy rights
Superior Solar does not intend to discriminate against individuals for exercising privacy rights provided by applicable law. California residents may contact us using the information below to submit a privacy request.
15. Children’s Privacy
Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website.
If you believe that a child has provided us with personal information without appropriate parental or guardian consent, please contact us. If we learn that we have collected personal information from a child in circumstances where collection is prohibited by applicable law, we will take reasonable steps to delete it.
16. Do Not Track Signals
Some web browsers and devices provide “Do Not Track” or similar settings. Because there is currently no universally accepted standard for responding to these signals, our website may not respond to every browser-based Do Not Track signal.
Where required by applicable law, we will honor legally recognized privacy preference signals in accordance with applicable requirements.
17. International Visitors
Superior Solar primarily operates in the markets in which it provides its services. If you access our website from outside the jurisdiction in which our business operates, you understand that information you provide may be processed, stored, or transferred in locations where we or our service providers operate.
Privacy laws in those locations may differ from the laws in your jurisdiction.
18. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business, services, technology, legal requirements, or privacy practices.
When we make changes, we will update the Last Updated date at the top of this page. If we make material changes, we may provide additional notice where required by applicable law.
We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.
19. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact Superior Solar.
Superior Solar
Website: superiorsolar.org
Privacy inquiries: [email protected]
You may also use our contact form. If submitting a privacy-rights request, clearly identify it as a “Privacy Request” so that we can route it appropriately.
Mail: 6975 Union Park Avenue, Midvale, UT 84047
20. Your Consent
By using our website, you acknowledge that you have had an opportunity to review this Privacy Policy.
Where consent is required by applicable law, we will obtain consent through appropriate means before collecting or using personal information for the applicable purpose.
Last Updated: September 3, 2026